Prove the ROI of your marketing efforts by presenting these six metrics.
As marketers, we work tirelessly to move the needle. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter? In this brief guide, you'll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them
Download our 10-page guide to show your boss the true value of your marketing.