Video is more popular than ever. Studies show that 86 percent of US consumers watch video over the Internet on a mobile device. That’s why it’s so important to ensure that you’re creating high-quality videos that resonate with your customers.
If you’re new to creating in-house video, this do-it-yourself guide will teach you how to:
- Select the right equipment to purchase
- Choose the right type of video for your marketing message
- Create perfect lighting
- Capture crisp, clear audio
- Edit video like a pro